[kbenson]

Is it really on you to sort and sift, or is it on you to find a good guide? In the hobby store example, there are other people around to ask, and I think that is similar as well.

The future is more content, not less, so finding mechanisms to cope with that is well worth the effort.

[withinboredom]

Not exactly. Assuming the number of people in the hobby store didn’t grow exponentially, you would be completely empty in your favorite isle, most of the time.

[bombcar]

And the guides do increase in the 5 crappy to 1 good ratio also. Eventually it’s infinite crap even thought there is gold in there.

[kbenson]

But you aren't, because there's really only a few stores, not thousands, so people congregate at the same ones, and if there's nobody in those aisles continuously, they stop getting stocked (people create less content if nobody consumes it).

The problem is almost never that there's nobody in your aisle, it's about finding the right way to connect with them. There are numerous ways to do this. Even just leaving a comment on a video asking a question or responding to someone else's comment. That's about as low effort as you can get, but actually works.