[jantypas2]

Yes, this does remind me of the Carterphone case I believe it was called, or Napster in some ways. Apple, and its typical arrogance, is ignoring these cases. Yes, legally, I could make a good case the Beeper is committing theft of of service. But, there's a difference between being right and being effective.

  Apple can *win* of sorts, but at the huge cost of reputation.    Apple, you already have an integration for businesses -- it's called iMessage for Business, and you do it today.  Just let Beeper use it and make money off of them.  Or better yet, actually deliver on the Android and desktop clients.  

  There's also the question beyond green or blue -- is this a communications service or an Internet service.  That has huge legal implications.  If this is a communications service, say under Title II, Apple, make a deal before someone in the FCC makes one for you.  You are not loved.  Personally, I don't get this -- Beeper is small, Apple is cash rich.  Just *buy* Beeper and its staff -- it's probably not even lunch money for Apple, declare this a new Apple product and everyone is happy.