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by bdcravens 907 days ago
My sister-in-law owns a Pilates studio in an affluent area north of Houston, but she has kept it small, approaching it more from the hair salon model: 3-4 instructors, each with their own book of clients they do one-on-one sessions with. As for her clientele, almost all of them have been with her long-term. I don't even think she does any marketing, other than minimal social media.