Nah, I'd say in the 2010s, Amazon was just a competitor for regular brands you could find in any store here in the US but since around 2015-2016, you seem more DINGPOW equivalents.
At one point most of their items were from brands that cared about their reputation - the manufacturer and the third-party seller. It took a few years for the third-party seller program to become a laundering program for no-name low-quality goods.