[ProxCoques]

Only if they think that 3% would not otherwise use Wikipedia. But in reality that 3% would just use the web app instead, no? In fact if they put a web link in the app store, would anyone even notice the difference?

OT I know, but I really don't get the whole native app thing, particualry for non-profits or charities.

[sgt]

But then you don't understand charities... that money has to be spent. And also builds competence. Maybe 3% now, but with a goal of 10%? Then we are talking millions of people.

[ProxCoques]

Not sure I follow. Regardless of competence or whether "money has to be spent", if that 3% did not have a native mobile app to download, they would just use the mobile web app instead. Why not spend the money on the non-native offering and make that better?

[sgt]

Well, hard to say without knowing what goes on inside of the Wiki foundation, but I assume their ambition is to continue growing the native app. After all, most people prefer a native app feel (they don't necessarily always use it though - partly due to apps sometimes not reaching their true potential, and sometimes due to discovery is harder).

[ProxCoques]

By the way, everywhere I've worked the traffic to mobile native has been around 3% I think. Engagement is much higher than with other channels mind you, so maybe that's it.