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by LanzVonL 901 days ago
Disney has admitted they aren't trying to please Star Wars fans. Amazon has admitted they aren't trying to please Tolkien fans. Fans already consider these new developments of timeless classics to be non-canon no matter who technically owns the rights. It'll be a lesson taught in brand management for eons, until the heat death of the sun - don't acquire a property which is only valuable because of fans, just to discard the very thing that gives it value - the fans.

They truly will learn their lessons, or somebody else will.

1 comments

This. I've always wondered why these companies are trying to create content for audiences that literally don't exist. It's really only shown up in the last few. years.
They're government supported, is my guess. There's no profit motive so everybody can do whatever they want.