[lolinder]

To be fair, it's very clearly fronted on the Sign Up form, which has a prominent button in the top right corner. A dedicated Pricing page/section would be nice simply because people often look for it, but it's not like they're trying to be sneaky or use dark patterns.

[Sephr]

Yeah, this is just a usability issue for sure. Unfortunately for me, I didn't want to click "sign up" until after I could locate the pricing, leading me into a catch-22 situation.

[pmontra]

I second this. Why would I want to click a sign up link without knowing the price in advance? No price no sale. Every service has a pricing page.

Anyway, it seems that they fixed it because there is a Pricing link in the menu now. Well done.

[rightbyte]

Ye "sign up" implies that you have accepted the pricing.

A common dark pattern is that you need to enter PI to get to the pricing so that they can call spam you forever. (I am not accusing the linked site of doing it, I haven't checked.)

[cortesoft]

Did you think it would sign you up without confirmation or something? It seems strange to me to not want to hit sign up to see how much it would cost.

[badsectoracula]

Personally it never even occurred to me that the "sign up" button would show pricing - in fact it wasn't even apparent that this was a paid product. Usually services have a separate "pricing" link somewhere at the top that explain things.

I pretty much never click on "sign up" buttons unless i have already been convinced the service is something i want to sign up for.

[swells34]

I think of a "sign up" button as something I click after I've chosen to use that product. The button click signals my intent to do so. Having to click it to see pricing is something that would just not happen for me, because I'd never intend to sign up without seeing pricing.

[voidfunc]

I agree sign-up is not how I would look for pricing. Sign-up is something I click when I'm ready to commit to using but until then I'm looking for information and I expect something like a Pricing page.

If I can't find the pricing I'm never going to click "sign up"

[EarthAmbassador]

Indeed. In fact, I will refuse to sign up out of spite.

[hiddencost]

HubSpot popularized collecting emails before providing pricing. A lesson from corporate sales in other industries. (Urgh)

[rchaud]

But at least they'd offer something, even if it was just tepid whitepaper about CRMs or email marketing.

[heliodor]

The interesting question is how did you arrive at this site layout where the pricing is hidden in the sign up page when every single SaaS site on the internet has a pricing link in the header and in the footer. Genuinely curious.