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by com2kid
908 days ago
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I'll vouch and reply because I feel your comment may be in earnest. Historically, in the US, there have been strict limits on what ads are allowed around children's TV. There has to be a distinction between the TV show and the ads. For example kids TV shows in the US used to (not sure about now) have a very distinct break saying that the show was going to be back soon, indicating that what followed wasn't part of the show. There is also a difference in that 20 years ago, if a kid wanted to buy a toy, they had to see an ad on TV that happened to be for a toy they wanted and then convince their parent to go to the store and buy that toy. Now with targeted ads and IAP, kids are being targeted directly to buy shiny goods for games that they play. Cosmetic upgrades in the more "honest" games that bestow social status between peers, or gacha tokens in pay to win games to get needed items/characters to progress. (And some games combine the worst of both!) Targeting a child with an ad for a game they play gets insidious very quickly. "Hey Timmy, did you know all your friends are laughing behind your back because you don't have the latest and greatest armor upgrade? Better buy it now!" |
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