[varispeed]

You forgot about fair remuneration. Most employers think that they are doing potential employee a favour and the employees should kiss their feet just for reading the offer.

I don't respond to job offers that don't include _minimum_ pay (not "up to") and I don't respond to low-ball offers.

Fair remuneration should also include true equity in the business as otherwise it is exploitation, as at software business the profits are typically not linked to rewards for people creating those profits - it's all get creamed by shareholders.

So if your company generates millions or billions and you only offer a salary? No thanks.