Ok but what's wrong with becoming a basic content internet utility? Why can't Netflix "just" be YouTube for professionally made TV and movie content, with a great UI? Why is that a bad business?
The Netflix Ui/UX sucks bad enough that I quit the service over it. I for one do not want them to gain a foothold in the market similar to YouTube, because their market dominance would just lead to the formation of yet another cesspool of shit content.