[chii]

> better off just licensing their content to Netflix

the thing is, this makes your IP a commodity. If netflix truly has a monopoly on the market like this, then they can supress the price of the licensing down to very low, and therefore disney would make very little money from the licensing.

It's good for the consumer, but not for disney.

[theonlybutlet]

The way around this is license it to another platform. No exclusives.

[dh2022]

If the IP is valuable that would in the negotiation. Simply put, there would be a minimum Disney would require from Netflix for their content. Better yet, structure some type of Joint-Venture deal with Netflix if the Disney content is so valuable (I suspect it is not…)

[chii]

> a minimum Disney would require from Netflix for their content.

and netflix would just play hardball, since the scenario proposed by the grandparent post is one where only netflix is doing streaming.

> Joint-Venture deal with Netflix

which is not the scenario proposed by the GP - and in any case, this is not different from today, where every media company wants to own their own distribution network.