[ta_1138]

If we didn't have at least 3 major services, ultimately said services would have made contracts that would have taken most of the value of the deal: That's basically what Netflix was doing when they were the only game in town. We have too many streaming services now, but a monopolist with sensible prices was never the way it was going to end.

[xivzgrev]

It would’ve been interesting if the major studios made their own Netflix.

Assuming they could execute technically on it, then a consumer would have just one subscription to get a ton of great content, and honestly would probably be compelling to have that AND Netflix (all the long tail stuff).

[abracadaniel]

Wasn’t that the original idea behind Hulu?

[cpuguy83]

Depending on what you mean by "studios", is this not what Hulu was? A joint ownership between multiple partners... ultimately down to Disney now but not originally.

[jimbob45]

That was the original idea behind Hulu back in 2007 (originally free but funded with mandatory ads).