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by wazoox 904 days ago
In France many trademarks became generic names:

Frigidaire and its abbreviated form frigo is the standard name for a refrigerator (nobody ever says "réfrigérateur").

Kleenex is the standard word meaning "paper handkerchief".

Sopalin is the standard word for "roll of paper towels".

Many automotive parts are called from a brand name too : "Delco" is the only name an igniter is ever called; a flexible black tube is always called a "Durit" whatever its brand.

A modular pre-made, stackable non permanent housing module is an "Algeco".

A bus stop with a roof is called an Abribus.

A supermarket trolley is almost always called a Caddie.

A credit card is universally called a "Carte Bleue" or CB, to the point that people will happily use the nonsensical "CB" acronym for a credit card when speaking English.

Cellophane is called Cellophane. I don't even know of an another word for it :)

5 comments

Escalator was a trademark registered by Otis, the company that made those stairs-go-up devices: https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
Don't forget

- bic for a ball pen

- scotch for duct tape

- kalxon for a car honk

- rubalise for the white-and-red tape used in streets

- mobylette for that very specific old style scooter

- pédalo for the floating thingy on the beaches with pedals

As for cellophane I always called it "film plastique" or just "plastique", but this varies a lot from region to region and family to family.

As for Durit, it's actually a bit more interesting as the brand was genericised to "durite". It's so prevalent that we have expressions using it like "péter une durite" as a way to say "going crazy".

In Russian we also do this 1uite a lot. Xerox, google and photoshop are absolutely normal for activities. Also, thermos for vacuum flask. Dandy is a term for NES clones. doshirak or rolton for ramen noodles. Fairy for dish washing liquid.

Sure, it is also klaxon, cellophane and scotch.

Interesting, that champagne is the only case I know that won the fight. My friends often say sparkling wine for generic brands.

I'm Swiss (French speaking) and I call cellophane "saran", which... is another brand!
>Cellophane is called Cellophane.

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