[paulgb]

> Nobody's going to move (back?) to "hook-and-loop," especially when the alternative rolls off the tongue a lot better.

Cynically, I wonder if they intentionally chose an alternative that they know is a dud. They clearly do benefit from people calling it Velcro, they just can’t have a trademark judge thinking that they want people to call it Velcro.

In any case, the video is quite fun and well done. If you take it as a marketing campaign without putting too much weight on the legal strategy, it’s smart and well-executed on their part.