[vanviegen]

That may not matter to Velcro (TM). As long as they're publicly making attempts to defend their trademark, perhaps that is enough for them to keep legal rights to it.

[mathgeek]

> That may not matter to Velcro (TM)

Surely you know from reading the article that it's actually "Velcro® Brand". It's easier to follow than most telenovelas. We get it, hook and loop isn’t in our everyday vocabulary, but calling it Velcro (TM) just wouldn’t be true.

[bitwize]

"I am stuck on Band-Aid® brand, 'cause Band-Aid®'s stuck on me!"

[boringuser2]

It doesn't read like an honest attempt, it reads like a tongue-in-cheek parody of one.

Turns out judges used to be lawyers and are pretty good at reading between the lines, too.