Are you serious? TLDR: They feel pretty different to me. SW has nowhere to go and is trying to go nowhere. Marvel continues doing its thing, within the level of competence they've always demonstrated.
I find that SW has declined to a level previously unimaginable, they are effectively stuck doing live action versions of children's animated TV shows. The mild incompetence of Clone Wars is now a distant memory, the lowest level of quality in a SW fiction project ever has been breached multiple times now by shows such as Boba Fett. The whole universe has no guiding function, expect to retcon as much as possible on top of previously very popular characters.
Marvel has ALWAYS been a milquetoast production company, with some big hits like Iron Man, Avengers films, etc. But most of their production has always been "ok", and having watched The Marvels recently, I felt like they're just going back to their Phase 1 days, where some films were good, many not really (Thor 2, Avengers 2, Iron Man 2).
BUT Marvel has a guideline for where they want to take their content, even if they just recently lost a major actor (only his own fault).
So yeah I do think there's a difference. Marvel is ok, has always been ok, with some moments of brilliance.
Star Wars was a bit all over the place but it definitely had new ideas, every single movie introduced something interesting, be it a location/planet, a character or spaceship. It didn't constantly flirt with the same recycled material ad nauseam, because its creative direction was set, even if sometimes the audience did not like the result.
Current Star Wars creative direction is nil outside of "let's find some other popular side character to wrap a show around, maybe?". There is no story line that makes any sense for the SW being produced, it's just a grab bag of "this worked I guess".
Meanwhile I loved Clone Wars & Rebels, as well as Rogue One. Thus I'm digging shows like Ahsoka & Andor. I'm less excited about the shows tied to the main movies like Boba Fett & Kenobi.
Exactly this. SW productions are side characters who had some kind of relationship with a skywalker at some point getting their own shows. The recent movie franchise didn't manage to open new directions for bigger plots that can be presented as tv shows therefore all Disney+ SW productions are stuck in the past trying to unsuccessfully expand on existing characters.