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by unalone
5172 days ago
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If it had been done well, I would agree with you. But it was fluff – visually simplistic, yet too generically symbolic to convey anything actually meaningful. What's more, the break between sentences disrupted my actually reading their thoughts, and the animation further distracted from the message. Text plays by its own rules. If you're using text to express thought rather than to evoke some kind of emotion, you want that text to be as clear and as direct as possible. There are tactics which can be used to enhance the delivery of a statement; this one does nothing but distract from the message. |
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You don't want to dig deeper on this - fine. I get it. But there is a symbolism being successfully manipulated here and just because you don't like it does not mean it isn't "done well". It just means you don't like it.