[rocqua]

If that is the case, we are fucked anyway.

There is no way 80% of the planet is willing to give up any comfort to stave off future ecological problems they cannot feel yet. We saw how much effort it took with global warming, and I doubt that will have made subsequent changes for the better easier. In fact, I suspect a lot of 'what, there is another thing wrong according to the scientific bozo's even though I can't see it' that will make people more resistant.

Actually reducing consumption globally won't happen. Not until it is too late. The best we can do is slow down consumption, and make consumption better. We have seen decent improvements in plastic free packaging. And power draw of devices is also getting much more attention. One big point here is pricing in externalities. That will push people into the less damaging choices.

Not to say that we should give up, nor to say that we should be quiet about other issues, nor even to say that people shouldn't reduce their consumption. My point is that a global reduction of consumption isn't going to happen voluntarily, and therefore shouldn't be the solution we pursue.