| I looked at their current design first, which seemed to actually be pretty good (at least compared to the original sites of the last few you've redesigned). Then I looked at your redesign. And it was really interesting to see the things you highlighted. If I was a doctor, I'm sure the MU certification and $44,000 tax credit would speak directly to me. It shows me that (1) the product is trustworthy, and (2) why I would want to try it immediately. Then I flipped back to DrChrono's original design and immediately noticed the shortcomings that I hadn't realized before: * There are screenshots of the app above the fold, but they don't really grab my attention (the doctor in the redesign not only did grab my attention, it also made it abundantly clear this was made for medical professionals). * I also now noticed that DrChrono was using some generic clip art below the fold - it's cute, but it doesn't sell the product for me. In the redesign, you use actual screenshots of the app which made me curious to want to click through. You also had picture testimonials at the bottom, which immediately gave me social proof of other people using the product and made me want to read their stories. * Regarding social proof, I also didn't even notice the NY Times/USA Today/CNBC logos on the current design. Whereas, on the redesign, those were some of the first things that struck out to me. Like it or not, mass media mentions definitely make me (and just about everyone else) take your product way more seriously and so it definitely pays off to feature them. * As I mentioned before, the tax credit and MU certification really "sell" the app to me. And on the original design, I didn't notice either. The tax credit is described in very small text and doesn't stand out in any way. As for the MU certification, I was completely oblivious to it on my first pass-over (it's a triangle in the top right). I suspect ad blindness has trained me to ignore anything featured in that way, whereas I couldn't help but notice it in the redesign (the textured background helped especially - it looked like a juicy lemon and compelled me to see it). * Lastly, the original design definitely felt like a template to me. Almost all of the graphics are boilerplate iPad app icons to the point that you could just replace some of the text and have it work for any other app. That's not a dealbreaker by any means, but it certainly doesn't help if you want people to notice your app on its own merits. |