[chintan]

MU is a term frequently used in Health IT field. I'm not sure if the actual customers (physicians/doctors) will know about the term. Unless of course, there is an internal "IT evaluation team" evaluating the product and then I don't think design/UX matters anymore.

[bhousel]

MU = Meaningful Use

The person making the purchasing decision will almost certainly know about this. A provider must meet certain "meaningful use" criteria to be eligible for tax credits, and so this designation indicates that DrChrono meets some of these requirements.

I think it's fair to say that most organizations currently looking to buy an EHR are doing so because they want to take advantage of these tax incentives.

[pbreit]

I know what MU means because of the original site. I asked 3 doctors and a dentist about "MU" and "EHR" and only one knew what both were.

[bhousel]

Yeah, it's a pretty big untapped market! Did you tell them that they can get $40k from the government and replace all their paper files with iPads? It's the new hotness.

Caveat: You can throw out any data points if those providers are part of a larger healthcare network that makes all the decisions for them about what software to buy. For example, if the doctor is part of Blah Blah Medical Group and they're (probably begrudgingly) forced to use something like Relay Health, then they've essentially offloaded that decision to an administrator somewhere.

[pbreit]

They were all familiar with incentives to put records into the computer but were less/not familiar with the acronyms.