[zoogeny]

There is a proverb: "If the Mountain won’t go to Mohammed, then Mohammed must come to the Mountain"

Most people don't have personal websites because getting an audience of users to a personal website is like asking a mountain to come to you.

Another proverb is: "Meet people where they are at"

There are exceptions to these proverbs but they require exceptional people or exceptional circumstances. The vast majority of people are not trying to be exceptional with respect to the kinds of things they would put on their personal websites. Very few individuals are willing to put the effort into "moving mountains" to build an audience on their own website.