[helsinkiandrew]

> big tech has commoditized the internet so much into a platform for consumerism that it becomes a valuable target for spam.

What? Spam existed long before the big tech was around (admittedly the first Spam was probably from DEC, but before 'big internet tech' existed anyway) - it grew because of the amount of people/consumers on the internet. And credit where credits due: getting rid of spam was very time consuming until Google came out with one of the first effective filters.