[krasin]

And there's an annual subscription on top. I really don't understand the value proposition here.

[yoavm]

I don't see an annual subscription. I see one year of "unlimited replacement of HEPA Bags, Mop Rolls, and Brush Rolls". That sounds great actually.

[mehuln]

Thank you. Thats correct. Membership is OPTIONAL. Users are welcome to buy bags and rolls a la carte.

And Membership is more peace of mind with all-you-can-clean like unlimited bags and rolls, extended warranty, and accidental damage coverage.