[j45]

Stating with problems actually belonging to B2B customers that they have tried and failed to solve and are willing to pay for good a long way instead of being a solution in search of a problem.

Being a solution in search of a problem is being everything on one hypothesis of what you built being correct instead of problem based thinking that would line up multiple hypotheses to then select one to start with.

Startups are a learning engine and most don’t get setup to learn and iterate based on customer feedback.