[nmridul]

Amazon needs something sticky included in prime. An email or very generous photo storage. This is what keeps many people stuck with Gmail and outlook. Else amazon is soon going to see huge drop in prime subscribers.

From the comments here, looks like fast shipping and streaming are not sticky enough for most people.

[mr_machine]

Fast shipping and streaming were plenty sticky for me. I'm aware that Prime offers various other benefits, but I never cared about them at all. I paid for Prime for very many years and considered it a good value.

But their shipping has slowed considerably, and I'm in the no-ads-ever club, so they've lost me as a customer.

[aimor]

They saw a year over year drop in Prime subscribers in Q1 2023. I completely agree, but that "sticky" thing could also be improving the Prime shopping experience.

I got sick of seeing things on Amazon listed for one price without Prime shipping and a higher price with Prime shipping.

[jyap]

Prime does give unlimited photo storage (not videos).

Probably the one perk keeping me locked in.

[bombcar]

Shutterfly does too, if you use them.