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by midtake
912 days ago
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Is it worth the long term increase in cost if Apple pays Masimo? It's not a one off where you just pay up to continue operations. Pay one and many more will line up. I am sure Apple's analysts already have a number for how much profit they'd slough off if they pay off Masimo and many more follow. |
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Apple famously does not budge on their margins. If forced to pay a license fee, prices on these models will absolutely go up. Sale stoppage + this news cycle allows them to reset pricing when they start up again, without making consumers too mad.