[LASR]

I've built a reputation for leading skunkworks projects in my org.

The trick I've discovered is that maximizing self-interest eg: maximizing your recognization of efforts (and for everyone else working on the project) is the best way to deliver long-term actual customer value.

So you put out some hype in the org first, build your black triangles internally, and then when you connect customer value, then connect the hype with results.