[DannyBee]

What you are describing is a textbook case of no irreparable harm.

Legally, if later money damages suffice to make someone whole, it is not considered irreparable harm. By definition: "Irreparable harm is a legal term that refers to harm or injury that cannot be adequately compensated or remedied by any monetary award or damages that may be awarded later. "

Irreparable harm is like "they are going to physically destroy the i'm trying to save".

Not "we'll lose money".

[kemayo]

You're right, it's not actually the direct lost-sales that they're calling irreparable harm. Reading further into the legal filing, it seems that they're arguing that having to take the Watch off the market will cause damage to their reputation and to public goodwill, and cite some earlier cases indicating that those both qualify as irreparable harm. (Page 6.)