[smcguinness]

I always had the idea to do the reverse of what Shazam is doing with commercials now. Offer a feature to where you take a fingerprint of commercials and are able to fast forward through them. Obviously, Shazam has a bigger market of offering value add to advertisers.

[gibybo]

There is actually some pretty good software that does this - it's just not very common because cable companies control the DVRs and they have to agree to rules set by the networks.

For example, the open sourice MythTV DVR does it. http://www.mythpvr.com/mythtv/taxonomy/term/4