[brandoncor]

Using his language, I think he'd say you "don't care about" figuring out the intricacies of e-mail deliverability. It seems like "don't care" was just a poor choice of wording. A better metric would be just to ask what your core competency is, which is the actual content of the newsletter, not the technology involved with running a newsletter.

[asanwal]

Yup - I commented on Chris' post and he responded saying "I'm starting to regret the title I used on this post (versus the more accurate first sentence)."