| We laugh as IT experts. But think about it from the end user perspective. Literally the most simple instruction; near fault proof. On an airplane that is thousands of feet from remote IT support (plus "costs"). The instruction to staff; problem with "the Internet"? - press the "Interest Reset" button. Far better than "router restart", "renew DHCP leases" or "reboot IT" Explicit, non ambiguous and without technobabble. Brilliant. |