[MichaelZuo]

Do you know why didn't sell off the Pontiac brand like Hummer?

[nradov]

GM tried to sell the Hummer brand during the bankruptcy but ended up just discontinuing it. They recently relaunched Hummer to make EV trucks.

Pontiac had no brand equity at the time due to many years of mismanagement and it was unknown outside North America. I can't imagine that any other company would have paid much for it.

[MichaelZuo]

GM did sell the Hummer brand? They bought it back much later.

[nradov]

No, that never happened.

https://www.motortrend.com/news/hummer-is-history/

[MichaelZuo]

Huh, I must have misremembered the news.

[tw04]

Because Pontiac had no unique models. They were a 100% rebadge of existing cars.

And GM never sold the hummer brand, they still own it. Hence the hummer EV.

[_ea1k]

To be fair, they had plans for some pretty nice models back then. The timing was just terrible.