|
|
|
|
|
|
by lobster_johnson
5164 days ago
|
|
|
Exactly. The notion that a name should be transparent -- that its linguistic meaning should make the product obvious -- is a myth. Google, Apple, Nike, Lexus and McDonald's are all brands where the name bears no resemblance to the product or even industry they represent. The product gives meaning to the name, not the other way around. |
|
|