[jsomethings]

First line of the article: "I’ve learned a lot from the development of NameLayer, and I’m ready to divulge every trick in my arsenal." Pretty upfront.

[micheljansen]

Ah, I am just stupid for not recognising that as a full disclosure (I did not know NameLayer before).

[gammarator]

And ironically, the name "NameLayer" doesn't give much insight into what kind of business it is...

[skeletonjelly]

That's some pretty sweet irony right there. The author should have dipped into some humility.