[kstenerud]

Some contradictions:

MarketHear.com: bad because it fails the "bar exam"

CardPool.com: how does this pass the "bar exam" again?

Xort.com: bad - you settled on some domain because it's short and easy to pronounce

Etsy.com: good because it's short

[bluesnowmonkey]

Same for envolve.com. Wouldn't someone assume you just said involve.com?

[abuzzooz]

Xort.com is a bad name.

If I heard "Xort.com" without seeing it, I would try to type it as "Zort.com" and probably wouldn't be able to come up with Xort.com on my own. That's also why I hate the Web2.0 trend of dropping vowels. It incurs too much work on my side to reach the website, which is a bad thing.

[jsomethings]

Every startup name will have pros and cons to varying degrees. None will individually be perfect. The Strong & Weak examples are to spell out the extremes of many positive and negative criteria so that you have a base level to compare against.

[tomp]

How do you pronounce "xort"?

This is a serious question, I'm not an native English speaker and there are many pronunciations of X in English (Like "h" as in "LaTeX", like "ks" as in "extreme", like "z" as in "Xavier", maybe there are more...)

[keiferski]

I think it's either "Zort" like Xavier, or "Exort", where you pronounce the X as a letter.

[ams6110]

I've heard Xavier pronounced like Zavier and X-avier with about equal frequency. Also Havier somewhat less often.

[mooism2]

The X in "LaTeX" is not an English X but a Greek X (chi). I can't think of any actual English word where the X is pronounced like that.

(But yeah, it's not obvious to me whether "xort" should be pronounced "zort" or "ksort".)

[VigUi7vv8G2]

So in that case LaTeX is supposed to be pronounced like the spanish word for milk, "Lachee"? (Or I guess 'latechee', technically but if that were the case everyone would drop the 't' sound)

[StavrosK]

Well, it's actually TeX that's pronounced with a chi. Lamport doesn't care either way.

[bluetshirt]

I'd imagine it sounds like the english word exhort.