[justincormack]

Names that exactly describe your product can be a problem if you pivot. If you pivot a bit, then International Business Machines is not too bad, but Wire and Plastic Products was less useful for a media empire. Polaroid was ok for a pivot as it is both specific about polarization, but also just a nice word.

[philwelch]

International Business Machines was named out of spite. Watson was a former employee of National Cash Register.