[rollypolly]

I've come across "wysija.com" while looking at wordpress plugins recently. I immediately thought that was the worse name anyone could pick.

It literally looks like random letters. It's unpronounceable and hard to memorize.

They have a pseudo-explanation of the name at the bottom of their landing page. But I don't buy it. It reads more like an excuse.

But I ended up trying their product because I liked their video.

So I think the lesson is: If you put enough work into your product, you can overcome a poor name.

[pkamb]

If you didn't know, "wiz-ee-wig" is a very well-known term to a particular subset of the population.

http://en.wikipedia.org/wiki/WYSIWYG

[StavrosK]

I sort of guessed that it meant "what you see is... ja?" when I saw the name, but yeah, it looks random even to me.