[mattlondon]

Personally I find the "social" aspect of Strava off-putting.

Running for me has always been a solitary pursuit. Making it "social" and letting you know that BigDave69 ran that segment faster than you or whatever totally jars with the whole ethos for me.

[c0nsumer]

That's actually my least favorite part as well. I like being able to see what friends did and use that info for routing, but I have to be careful. If I start flipping through the feed on a day (or week) when I'm not riding I'll start to feel like I'm not living up to some expectation. Mentally that's very, very unhealthy.