[herbst]

> Build it and they will come

Is my exact strategy. My first startup I desperately tried to find any form of confirmation that my product has a need. I couldn't find it, nobody appeared to need what I was creating.

But I was half done and published it anyway and it was a huge success for me. Still haven't met a potential customer since outside of my customers. Also no paid ads, just Reddit, hn, ...

I think the actual problem with the approach is how much time people spent before they actually test their idea.

It's a full time gig for me, I can afford coding 2 months just for throwing the project. Wasting a year, next to working a normal job, on a MVP that won't sell is a stupid idea. But if you can built 6 ideas in that year it might work out.

[satvikpendem]

Confirmation bias. For your success, how many failures are there? That is why in general "build it and they will come" is not a winning strategy. What I do instead is just find products I like but am frustrated with for whatever reason, and so I make an improved version and release it, run some ads for marketing or cold email sales, it works great because the market is already validated.