Trying to get funding and exposure by jumping on the AI bandwagon doesn't seem weird to me. Much like during the peak of the dot-com bubble, companies and orgs are shifting towards generative AI, whether it's related to their core business/competencies or not.
I'll go further and say we're all nerds here... Generative AI is incredibly fun to work on because it feels like charting unknown territory instead of just making Another CRUD Web App.
Yeah, the flip side of this is that a lot of projects and companies are suddenly abandoning their roadmap and alienating their userbase, who in some cases have invested into the project in one way or another. And this often comes with gaslighting.
I'm seeing this a lot in my professional work and I think it's wrong. It's one thing for an engineer to want to switch jobs, it's another for a company to hoodwink its users.