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by seanp2k2 914 days ago
I also just don't understand how it's profitable to run those ads in the US, given how niche some of the conditions are...like I'm pretty sure that if you have cancer, you're going to be asking your doctor about a lot of things anyway. What's the point of advertising cancer / lupus / drugs that extremely specific conditions that <0.1% of the US population have?
1 comments

The math is such that you basically need to reach _every_ patient or you’re fucked.