[madeofpalk]

Executives, absolutely not. Apple is so opinionated and principled. Have you seen the emails that came out during recent trials where they state so clearly how much they deserve 30% of all commerce on their devices?

They would have firmly believed that iMessage is their service that no one else has an entitlement to. If they had any involvement, it would be just one email to say to shut it down, and then never thought of it again.

[Nextgrid]

It's not about what they believe, whether legitimately or not. It's about how the regulatory environment will react to their actions and statements.

The outcome of this Beeper saga is a bipartisan call for an antitrust investigation, suggesting even politicians are starting to doubt Apple's narrative and intentions.

This is dangerous ground as it could force them to do things they don't want to regardless of how rightful they believe themselves to be.