[skissane]

> This is something quite striking in US where there is a full aisle of "cold medicines", "headache pills", "back pain reliefs", "muscle ache aides" etc, and they are all the same stuff (ibuprofen/"Advil" or paracetamol/acetaminophen/"Tylenol") in different packages

Some years back, Reckitt (British-Dutch multinational) got in trouble with the ACCC (Australia's competition and consumer protection regulator) for doing this. Selling "Headache Pain", "Back Pain", "Period Pain", etc all next to each other, despite all having identical active ingredients. The ACCC took them to court for misleading consumers, and won.

https://www.accc.gov.au/media-release/full-federal-court-ord...

[Nursie]

Yeah that was their Nurofen brand.

"We can charge twice as much if we put it in a pink packet and say it's for period pain".

Very deceptive.