You get that in the US, too. The funny thing is that in many cases, the generic compound is sold in a box that is similar to the box that the "brand-name" version is sold in; they'll sell the same thing in different colored boxes.
I think this only supports their point. If you follow the acetomeniphen link and filter only for CVS brand items, there's still 51 different ones. Sure some are sensible divisions, like low dose for children, liquid versions, nighttime versions with something to make you drowsy.
But there's also one bottle of pills labeled as Arthritis Pain Relief. And one labeled as Muscle Pain relief. Which both have exactly the same medicine and the same time release capsules.
There's a Migraine variant label, a Tension Headache variant label. Just "Headache" relief. There's Back and Body pain relief (though that one is Apsirin, it's just showing up in the acetomeniphen search).
But there's also one bottle of pills labeled as Arthritis Pain Relief. And one labeled as Muscle Pain relief. Which both have exactly the same medicine and the same time release capsules.
There's a Migraine variant label, a Tension Headache variant label. Just "Headache" relief. There's Back and Body pain relief (though that one is Apsirin, it's just showing up in the acetomeniphen search).