[fifilura]

The example of "lower quality ingredients" that I have noticed in Sweden on a slippery slope is milk chocolate.

In particular Marabou, which is (debatably) some kind of gold standard for kids chocolate in Sweden.

I think they gradually decrease the amount of cocoa and check if customers accept it. And when they do it a little at a time of course no one notices.

[walthamstow]

See also: Cadbury (UK) after they were bought by Kraft (US). I don't buy their products any more. A 150yo family company ruined in less than a geneation.

[ksec]

To be fair the downfall of Cadbury started before Kraft got their hands on it when they started moving production to Poland.