[ponector]

Also a quality of such cheaper own brands is lower. Tesco Value is garbage, but they have premium brands which are not cheaper than popular external brands and with decent quality.

And I have a feeling they intentionally increase price of other brands to force people to buy store's brands.

[g-b-r]

They are not always lower, in my experience only some store brands are (on average) of lower quality.

And many individual products are still good enough.