[ipqk]

You can't just expand willy-nilly. It takes tons of investment, money, and you need to find a labor force. And what happens if demand softens (like it's doing at this very moment)? Then you're stuck with a bunch of extra capacity doing nothing.

[phamilton]

Digging a bit, it seems the wait-list really started to be a thing in 2019.

> It takes a ton of investment.

I'm not an expert, but for an "assembled by hand" luxury product it seems like incremental capacity is much lower risk. They don't need to stand up a factory. Couldn't they hire and train 10% more technicians for assembly? And when demand softens, scale back?

[nicoburns]

I suspect you’re underestimating what it takes to train a technician for his kind of work. I imagine that could easily be a multi-year process (10 years even), and require a lot of attention from your highly skilled and already in-demand master practitioners.