Profoundly ugly. But these fancy watches have moved into speculative investment territory, like sneakers or bitcoin. I get the feeling that patek is trying to reel in rubes with money that think that they can make money by buying and reselling one of these, instead of buying a fancy watch for being a watch.
Patek make beautiful watches, that run for decades, so its especially sad to see them chasing ugly bucks like this. Oh well.