Nike and other brands have deals with many third party retailers that prevent those retailers from offering discounts on their items. How is this different than that?
As the article mentions, the court did allow that practice:
"The watchmaker successfully defended its practice of enforcing recommended retail prices for its retailers, with the authority accepting that preventing the sale of fake Rolex watches and grey market trading are legitimate commercial aims."
but for the online-selling bit:
"The French authority rejected a defence from Rolex’s lawyers that restrictions are needed to prevent counterfeiting and parallel trade in its watches."
"The watchmaker successfully defended its practice of enforcing recommended retail prices for its retailers, with the authority accepting that preventing the sale of fake Rolex watches and grey market trading are legitimate commercial aims."
but for the online-selling bit:
"The French authority rejected a defence from Rolex’s lawyers that restrictions are needed to prevent counterfeiting and parallel trade in its watches."