[jurassic]

I don't know about Rolexes specifically, but there is definitely a male subculture of people obsessed with watches who will be impressed by somebody sporting the right bling. I'm not into it, but I can see why many people are given they roll art, engineering, collecting, and conspicuous display of power/wealth all into one.

[Andrex]

For some guys it's cars, for some it's watches. It's kinda weird seeing the men of my generation run around trying to find their "X" for "Yeah, I'm the <X> guy. Impressed?"

[fsckboy]

hypergamy. (particularly male) humans have been in a status conscious rate race since caveman days, it's built in and not likely to change. consciously avoiding it is just an alternate strategy in the same game, like the "wears sneakers with a tux" guy.

I wish the men around me didn't choose cars for how much noise they make, I live on a somewhat busy street.

[tempest_]

The internet has just ruined niche culture a bit in my opinion.

I used to be harder to find people in to a specific sub-culture but now it is easy to find a subeditor or whatever. They just feed off each other until they are insufferable.

Beer, mechanical keyboards, watches, whatever.